wheels up, gang, it’s time for a new adventure. today, i’m headed to tampa, florida headquarters of HSN – the home shopping network. i’m the guest expert for a brand spanking new collection called Lemon Way. once or twice a month i’ll make the trek to florida to go on live television and share Lemon Way with 90 million viewers. that’s how many people tune into HSN y’all! february is twice as nice as i’m meeting the team today that’s the creative vision behind Lemon Way. february 21st is the long-anticipated launch which is a today’s special. yours truly will be on air seven times over twenty-four hours with Lemon Way sharing all the details with you. here’s a little bit about the project:
Lemon Way is a brand new, exclusive collection made completely by HSN, for HSN! We created the whole line in-house, inspired by the colorful and vibrant lifestyle of our customer. The brand is a collection of apparel and jewelry that features classic styles with a whimsical twist for the girl-on-the-go! All of the details of Lemon Way are meant to make her smile and bring some sunshine into her life, and we’re bringing all of these amazing prints and embellishments to life on a canvas of go-anywhere, do-anything fabrics. Lemon Way is an all-inclusive brand and is offered in a full range of XS-3X.
so i’ve pulled my travel duds together for the flight to florida. this wander slim pant is perfect for the short commute. the light and stretchy fabric allow movement throughout the day. a crisp white shirt looks terrific with navy and nicely covers my assets. a reversible down coat is lightweight and warm and perfect for travel. the color i chose is anthracite grey/birch grey, but it also comes in black/arbor olive. add a pair of comfy New Balance sneakers in a bright yellow, and i’m ready to hit the road. tampa, here i come!
the Longchamp 21 inch expandable travel bag is durable and water resistant. the zip inset expands and contracts. it also has a removable crossbody strap.
for behind the scenes action be certain to follow along on my Instagram Stories. what an exciting adventure i’m embarking upon. can’t wait to share more details in the coming days and months! stay tuned.