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Top Coastal Grandmother Style Brands for Effortless Elegance

If there’s one aesthetic that continues to capture hearts and closets, it’s the timeless Coastal Grandmother style — and this year, it’s getting a modern refresh. Think: effortless linen, crisp whites, natural textures, and an easygoing elegance that feels just as at home at the beach as it does in the city. And this spring, the style feels even closer to my heart, as I prepare to step into a new role — Bebe — with two beautiful granddaughters on the way! While I might be entering “grandmotherhood,” there’s nothing dated about embracing a style that’s all about living life beautifully, stylishly, and on your own terms.

Today, I’m sharing how Coastal Grandmother style is evolving for 2025 — and how you can embrace it whether you’re a new Bebe, a seasoned Glam-ma, or simply someone who loves breezy, timeless fashion.

Classic & Polished Brands

Relaxed Coastal Brands

Feminine & Boutique Brands

Accessories & Shoes That Complete the Look

Budget-Friendly Finds

Linen & Layers

Classic coastal, perfect for morning walks or farmers’ markets.

White linen button-up (untucked or tied) | Soft blue linen drawstring pants | Woven raffia espadrilles | Straw tote

Optional: Light cardigan over the shoulders

Elevated Neutrals

Sophisticated and timeless, ideal for lunch by the water.

White sleeveless blouse – Frank & Eileen | Tan or oatmeal linen trousers | Leather slide sandals | Raffia belt | Panama hat | Linen Cardigan | Straw Tote

Linen, Casual, effortless, comfortable fashion

Coastal Grandmother Outfit Formulas

Linen, Casual, effortless, comfortable fashion

Crisp White Dress

Minimalist, elegant, and effortlessly chic.

White cotton or linen shirtdress – Frank & Eileen | Neutral belt at the waist | Raffia platform sandals | Oversized Straw tote

Optional: Light chambray or denim jacket for layering

Casual Chic by the Sea

Easy-breezy but styled — for errands or an evening walk.

Blue and white striped tee – Frank & Eileen | White Bermuda shorts – Frank & Eileen | White Sneakers | Crossbody bag | Baseball cap

Coastal Evening Look

Relaxed glam for dinner al fresco or cocktails on the patio.

Brown silk sleeveless blouse | White ankle pants | Block-heel sandals | Raffia clutch | Gold Hoop earrings

Closing Thoughts

Coastal Grandmother Style

Coastal Grandmother style isn’t about age — it’s about attitude. It’s about savoring simplicity, choosing well-made clothes that move with you, and embracing the elegance of quiet luxury. Whether you’re a new Bebe like me or simply channeling your inner Diane Keaton — here’s to living beautifully. For more Flattering Outfits for Women Over 50, check out 7 Flattering Outfits For Women Over 50.

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for women

Subscribe to our newsletter to receive Beth’s Denim Guide for Women as our gift to you.