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The Look of Love: Valentine’s Day Makeup Tutorial for a Soft, Romantic Glow

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We arefinally out of the month of January, my friends! Did it feel like that was the month that just wasn’t going to end for you, too? Ha! There were some bright spots, however, from last month, so if you missed what my Pretty Powerful Beauty Picks January were, just click on the link. 

So let’s talk about the next holiday coming up – Valentine’s Day, February 14th. Do you celebrate it, honor it, love it, ignore it, don’t even think about it, or really dislike it??! 

Woman with highlighted brown hair holding silver metallic LOVE sign decoration, wearing pink textured cardigan over strawberry print tee, romantic makeup with rosy cheeks, glossy rose lips, smokey eyes, gold chunky hoop earrings, Cartier-style gold bangle, and dark purple nail polish

I’m certainly always up for celebrating the idea of anything that has to do with the act of loving someone. Now, as for my hubby and me, we don’t make a big deal about this day because (a) it’s usually impossible to get a reservation in our town unless you think way ahead, (b) we aren’t much for spending money on lavish gifts for each other at this point in our lives. We have three very expensive teenagers – ha! And (c) this year, my senior son has a double header baseball game on Valentine’s Day, so we already know we’ll be at the ball field day and night. 

BUT, with all that said, Scott knows I wouldn’t turn down a bouquet of fresh flowers and a bottle of wine or prosecco!

Woman holding two pink flocked cupid figurines, wearing pink textured cardigan over strawberry print tee, romantic Valentine's makeup with flushed cheeks and glossy rose lips, gold chunky hoop earrings with crystal detail, gold bangle bracelet, dark purple nails

So even though we don’t make a big to-do when it comes to the 14th, I do love the idea of Valentine’s Day and embracing a romantic vibe. And this is the best time to experiment with maybe a girlier vibe than usual. And no, it doesn’t mean your makeup has to JUST be about traditional bold red lips. 

Today I’m giving you a little Valentine’s Day makeup recipe for a look that says “Love is in the air!” or at least on your face. Here are some favorites I’d like to introduce you to…

Valentine’s Day Makeup Tutorial

Step 1: Softy Yummy Satin Skin

The literal foundation of romantic makeup is skin that looks hydrated, radiant, yummy, and soft-focused. NOT heavy. How to get that look…

Woman with bare face holding L'Oreal Revitalift Pure Hyaluronic Acid serum in one hand and Danessa Myricks Yummy Skin Serum Tint tube in other, wearing pink cardigan, gold crystal hoop earrings, dark purple nail polish, lips art print and pink beaded mirror frame visible in background

Start by applying a hydrating skin serum like L’Oreal Revitalift Pure Hyaluronic Acid serum, $36. I am currently very OBSESSED with this product. Sometimes I will even cut my heavier foundations by mixing a drop or two into them with this serum to thin them out. I promise, it gives the best glow if you try this!!! 

Now use a glowy foundation or skin tint with light to medium coverage, like the Danessa Myricks Yummy Skin Serum Tint, $39. Ooooh, ladies, I do love this new product for me. It is an Allure Best of Beauty Winner in 2024 and wears like makeup but works like skincare, because it delivers intense hydration with just the right amount of dewy coverage. I’m wearing shade 4 here. 

Maybe you don’t want it, but if you need a bit of powder and blur, lightly dust the Fenty Beauty Invisimatte universal setting and blotting powder, $39, only where needed.

Woman applying Fenty Beauty Invisimatte setting powder to cheek with BK Beauty brush while holding open white compact with mirror, wearing pink cardigan over strawberry print tee, natural skin prep visible, gold rings including Cartier-style band, dark purple nails

Step 2: Rosy Cheeks = Heartfelt Glow

Nothing says “romantic” like a colorful, flushed cheek. Choose a blush duo that gives you options of a powder formula + cream formula for stacking and longevity! I like to keep my cheeks very pink-ish and rose shades. These colors provide a certain femininity, but do be sure everything is buffed out and blurred – no detectable lines! 

Woman holding two open Morphe Cheek Thrills blush trio palettes in shades Blind Date (bright pink) and Apres Ski (dusty rose), wearing pink cardigan, gold hoop earrings, soft smokey eye makeup with rosy flushed cheeks, dark purple nail polish

I recently collected a few shades of the Morphe Cheek Thrills Multi Finish blush trios, $19, and they’re spectacular if you like various finish options in one palette with a really good mirror! They house a powder blush, balm blush (cream), and luminous finish.

Try applying to the mid apples of the cheeks and sweeping upward toward the temples. You can do this with the powder blush, or the cream, or stack them. Lastly, add their luminous balm, which includes a bit of shimmer, just to top off your cheekbones to catch the candlelight!  I’m wearing two shades here: “Blind Date” and “Apres Ski.”

Step 3: Eyes That Flutter

Romance is ALL in the eyes — make them soft and seductive, with a touch of smoky sultry.

Do an ombre of your shades of shadows – going from the lightest shade in the inner corners, then move it into the middle of the lid, and then use one of the matte darkest finishes on the edges of the eye and just above the crease. I’m using the newest 9 shade palette from Anastasia Beverly Hills, Haze, $32. 

Close-up of woman with completed romantic Valentine's Day eye makeup showing soft brown smokey eye with subtle cat eye wing, rosy flushed cheeks, and glossy rose lips, resting chin on hand wearing stacked gold and silver bracelets including Cartier-style bangle, silver LOVE sign in foreground, pink cardigan visible
Woman applying eyeshadow with gold brush while holding open Anastasia Beverly Hills Haze 9-shade palette showing neutral mattes, shimmers, and navy shades, wearing pink cardigan, gold hoop earrings, gold Cartier-style ring stack, dark purple nail polish, lips art visible in background

I like a tiny cat eye wing on the outside of the eye with a brown shade of liner, like  Urban Decay’s 24/7 liner in shade “Corrupt,” $23, which is a gorgeous reddish brown with a slight silver shimmer! I take a matching dark brown eyeshadow on top of it to blur and smoke – be sure to tightline the upper lash line too. Don’t forget the nude inner waterline on the bottom to open up the eyes and make them more doe-eyed and big! Using the Flower Beauty eyelighter in “moonstone,” $9. 

Don’t Forget Your Lashes

Curl your lashes first, of course, then layer two coats of a volumizing mascara in a brown shade instead of black, like the L’Oreal Voluminous Lash Paradise in “latte brown,” $13, like I’m wearing here. Gives girly and flirty, without overwhelming the eye with too much darkness.

Close-up of woman holding L'Oreal Voluminous Lash Paradise mascara package in shade 224 Latte Brown next to face, showing soft eye makeup with brown mascara on lashes, gold chunky crystal hoop earrings, pink beaded mirror frame in background

Step 4: Blurred Lips + Lip-Plumping Gloss

This is going to be a little bit of an “extra” lip look, with 3 steps, but hang in there with me! It turned out pretty!

Woman with eyes closed showing completed smokey eye with brown cat eye liner, holding Clarins lip water stain in nude brown shade and Morphe lip pencil in shade Whipped, wearing pink cardigan, gold crystal hoop earrings, gold Cartier-style ring, dark purple nails, rose-stained lips

Start by applying a lip stain all over the lips and let it dry completely so you always have that stained look even if you kiss or eat your gloss off – wink wink. I’m using this Clarins hydrating matte lip water stain in “nude brown”, $32, here. It feels just like water going on – I apply around 2 – 3 layers until I get the depth I want, since it’s adjustable.

Then I go over my lips and extend my lip line with a rosey brown liner, and blur edges with my fingers. Using the Morphe signature lip pencil in shade “Whipped,” $7. Finishing touch – a very sheer red lip-plumping gloss over top like this Patrick Ta major Plumping lip gloss in shade “Full Syringe,” $26.  This technique makes lips look fuller without harsh lines — perfect for that romantic, glowing vibe.

Close-up of woman looking upward showing finished Valentine's Day lip look with glossy plumped rose lips, holding Patrick Ta Major Plumping lip gloss in shade Full Syringe with red-orange gradient packaging, rosy flushed cheeks, soft smokey eyes, gold hoop earrings, pink clock visible in background

Final Valentine Touches

Hand holding red L'Oreal Infallible 3-Second Setting Mist spray bottle with black cap, pink flocked cupid figurines in background on white shelf, dark purple nail polish visible

A layer of setting mist like the L’Oreal Infallible Setting Mist, $15, to keep everything looking fresh like you just applied it and not budging onto someone else 😉  And you cannot forget your fragrance either – I never leave the house without two things – my perfume and my mascara!  

If you are anything like me and love the smell of vanilla (not the sicky sweet frosting kind) my current go-to smells are Kayali Vanilla 28, $108, which has the warm and spicy notes of Vanilla Orchids, Tonka Absolute, and Amber Woods. As well as the Victoria’s Secret Bare perfume, $79, which has a musky side consisting of sandalwood, mandarin Madagascar, and Egyptian violet.

The Rest of My Look Details

You know the very pricey Love Collection from Cartier, well, I found a pretty good dupe for their Love ring and bangle set on Amazon here. I’ve been wearing this set daily! // My “Feeling Sweet” strawberry tee can be found at Walmart, $10. // Similar pink cozy cardigans found here on Show Me Your Mumu, $89, and Free People here, $198, and this one here, $98.

Woman smiling with completed romantic Valentine's Day makeup look showing dewy skin, rosy cheeks, soft smokey eyes, and glossy rose lips, wearing pink textured cardigan, gold chunky crystal hoop earrings, stacked gold and rose gold bangles including Cartier Love dupe bracelet, colorful abstract art in background

So what are you ladies doing on the 14th? Are you celebrating with a spouse, partner, friends, or just treating yourself to a special night out or in? No matter what, adding one new product or a fresh color to your beauty lineup can spark joy in your love for getting ready!

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