it’s always a good day when i introduce a female entrepreneur to all my lovely readers! since the inception of the blog, it’s been important to me to shed the spotlight on hard-working mama’s. both literally and figuratively. there are so many talented women who get up every morning, brush their teeth, throw an outfit together, slap on some lipstick and head out the door to share their creative juices with their family and the world. elizabeth jeffer is one such woman. elizabeth came to my attention through my future daughter-in-law (yes, there will finally be a wedding in the djalali house!) who is a big fan of Roztayger handbags. if there is one thing my soon to be daughter-in-law and i have in common it’s our mutual love for unique handbags. we both know the easiest way to add oomph to an outfit is with a fabulous tote, leather crossbody or evening clutch. and most handbags last a lifetime so it’s a no-brainer to invest in one. so, of course, i had to take a peek at Roztayger.com unique collection and here’s what i discovered.
Roztayger is an online shop that keenly offers a comprehensive, meticulously selected range of women’s bags, accessories and wardrobe essentials with the discerning, frequent-flying modern professional in mind. in the mix, you’ll find well-established labels as well as hard to find brands all whose entire focus is on quality, craft, no-compromise production values, and longevity.
bringing her fine eye for aesthetics which began in childhood and subsequently through majoring in art history at UC Berkeley, combined with her frequent globe-trotting adventures, founder elizabeth jeffer came across interesting and unique labels that led her to seek out the people behind them–which in turn prompted her to open this store. “twenty years ago i began building a career in the fashion industry. while working in various roles, i have consistently been drawn to smaller, independent-minded designers that don’t follow trends but instead draw upon ideas that stand the test of time–a bit of nostalgia mixed with forward-thinking design. the result is products that are timeless, beautiful and infinitely useful.”
the name Roztayger is a tribute to the grace, style and artistic spirir of elizabeth’s grandmother, rosalind tiger. don’t you love it? i’m a sucker when it comes to family.