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What We’re Buying on Prime Day: The Smartest Deals You’ll See All Year

Prime Day is here, and if you love a good deal as much as I do, this is your moment. I always look forward to this sale event—not just for stocking up on essentials, but for treating myself to a few fun extras too. This year, I’ll be refreshing my favorites across fashion, beauty, home, and wellness. Consider this your guide to the best Amazon Prime Day deals for women over 50—curated with style, practicality, and everyday elegance in mind.

Be sure to tune into my YouTube Channel today at 1 PM EST to catch our LIVE video, in which Kelly and I will share more of our picks for Amazon Prime Day.

Here’s What You’ll Find in This Post:

  • Our favorite Prime Day categories to shop
  • Tips for navigating the sale stress-free
  • Style, beauty, home, and tech picks
  • Beth’s perspective on what’s worth buying

Our Favorite Prime Day Categories

Some of my favorite and frequent Amazon buys are audiobooks on Audible. I listen to audiobooks all the time; when I am doing housework, or working out in the garden, and our family’s favorite time to listen is on road trips. Become an Audible Member, join now, and get 3 months free.

For Easy Amazon shopping 365 days a year, be sure to bookmark my Amazon Shopfront, where you will find my picks for beauty, travel, home, garden, and so much more!  

Wellness, Skincare, Makeup, For the Kitchen, For the Home,

Not a member yet? Here are a few amenities that might entice you to sign up. Free two-day shipping year-round (this is important to me as I live in a small town), plus you have access to Prime Video and Prime Music. Sign up here for a 30-day free trial membership (cancel anytime).


Best Amazon Prime Day Deals – Beauty

Wellness, Skincare, Makeup, For the Kitchen, For the Home,

💄 Beauty Staples You’ll Use Daily

More Beauty Deals

Top Row: Shark Hairdryer and Styling System | Elemis Dynamic Resurfacing Pads | Salt & Stone Mini Deodorant Discovery Set

Middle Row: Elemis Pro-Collagen Cleansing Balm | Sunbum SPF 30 Sunscreen Body Spray | BioDance Bio-Collagen Real Deep Mask | Elta MD SPF 40 Tinted Sunscreen | Laneige Glowy Lip Balm | IT Cosmetics CC Cream Foundation

Bottom Row: Paula’s Choice BHA Liquid Facial Exfoliant | Pureology Hydrate Shampoo & Conditioner Set | Philips Sonicare DiamondClean Prestige Electric Toothbrush

Best Amazon Prime Day Deals – Home

Wellness, Skincare, Makeup, For the Kitchen, For the Home,

🏠 Home & Kitchen Finds That Make Life Easier (and Prettier)

More Home Deals

Top Row: Ring Battery Video Doorbell | Dyson Cordless Vacuum | Amazon Kindle Paperwhite | Beckham Hotel Collection Bed Pillows | Hatch Restore Sunrise Alarm Clock 

Middle Row: Levoit Air Purifier | Nori Press Travel Steam Iron | Meater + Bluetooth Meat Thermometer

Bottom Row: Soda Stream Sparkling Water Maker Bundle | Royal Craft Cutting Board Set | Rest Evercool Cooling Comforter

Wellness, Skincare, Makeup, For the Kitchen, For the Home,

Best Amazon Prime Day Deals – Wellness

Wellness, Skincare, Makeup, For the Kitchen, For the Home,

🏋️‍♀️ Health & Wellness Essentials That Actually Help

Best Amazon Prime Day Deals – Fashion

Wellness, Skincare, Makeup, For the Kitchen, For the Home,

👗 Fashion Finds You’ll Actually Wear

✨ Random (But Brilliant) Amazon Gems

(AKA “How did I live without this?”)

✨Beth’s Shopping Wisdom

When it comes to Prime Day, I’ve learned to shop with intention. This isn’t the time to grab random gadgets that’ll sit in a drawer. Instead, I focus on big-ticket items I’ve had my eye on—think a new Dyson vacuum or a KitchenAid stand mixer. These are the kinds of investments that rarely go on sale, and Prime Day often brings the best prices of the year. I also use this opportunity to restock my most-used beauty products: my favorite mascara, skincare staples, and hair care I’d be buying anyway. It’s all about smart shopping—buying what you need (and love) at just the right time.

5 Smart Ways to Shop Prime Day Without the Overwhelm

Closing Thoughts

Best Amazon Prime Day Deals

Prime Day might be fast and furious, but a little planning makes all the difference. Whether you’re refreshing your wardrobe, upgrading your skincare routine, or finding new home favorites, smart shopping means more value and less stress. Let us know what you’re shopping for this year. I’ll be right there with you, adding a few favorites to my cart!

And in case you missed it Sunday, I shared 10 Amazon Dupes That Look Designer.


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for women

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