I typically live by the rule, that there are no hard and fast rules when it comes to wearing makeup! Wear what you like and what makes you feel like your best self, no matter what someone else thinks of you! However, there are some products, techniques, and ways of applying (or NOT applying!) makeup that can absolutely result in AGING a face quicker than others. So, I'm sharing 5 makeup mistakes mature women make and how to correct them.
So today's post is focusing on a few ways to adjust your makeup routine if you find you’re falling into a makeup rut or living a decade (or two!) behind in your makeup routine. I completely embrace aging and am proud to admit I am 44 years old. But I certainly don’t ever want my makeup to make me look older than my actual age if I can help it.
We know that each decade comes with certain beauty trends - whether it be with eyebrow shapes, color choices, etc. And being able to stay somewhat on trend helps us to feel like we aren’t living in the past with our faces and staying fresh-faced.
With that, here are the 5 biggest makeup mistakes I see mature women making that can age a face rather than enhance it. More importantly, this post and Beth’s recent YouTube video will both show HOW to fix those mistakes.
This was a fun YouTube video collaboration I had the pleasure of filming with Beth showing off all of the mistakes in one look (yikes), then me fixing those mistakes with her other look!
Today, Jennifer is showing us 5 makeup mistakes mature women make
For each mistake, Jennifer is showing us an easy solution
All of Jennifer's product suggestions are shoppable inline
Mistake #1 Eyebrows are the framework of the face and should be clean, tidy, and full in 2022. Brows that are too skinny and sparse are absolutely very aging. On the flip side, if a brow is filled in very dark it can also be too harsh and add years to a face.
How to fix #1. Color choice is key whether you are using a pencil, pomade, or brow powder. Work with matching your product to the actual color of the hair growing on the brows on your face - not the hair on top of your head. Full but tamed brows are in right now and the easiest way to fill in a brow is to use an angled eyebrow brush and brow powder, or even eyeshadow. It creates a softer vibe and is more forgiving than a pencil.
This is the angled #20 brow brush I suggest along with a couple of taupe and gray shadows I blended together from my favorite Colourpop Stone Cold Fox shadow palette that I used on Beth in her after look.
Mistake #2. Eyeliner rimming the entire eye bed. Lining the upper and lower lash line in a dark black shade is very much a look of the past. As we age, our eye beds + lids tend to get smaller in size and sometimes droop, and so continuing to outline the entire eye bed can shrink the look of them and make them appear beady.
How to fix #2. I compare makeup to the act of painting a room. If you want to shrink the look of a bedroom, you paint all of the walls a super dark color to minimize the size of that room. If you want to enlarge the room, you’ll paint it a lighter or brighter shade. Same goes for your makeup and where it’s placed and colors used.
I wanted to enlarge the look of Beth’s eye beds, so I used a bronze eye pencil instead of black. I also just lined the upper lash line and lightly did about 3/4’s of the lower lash line (but could also be omitted all together). This opens up the appearance of the eye bed and makes them appear larger instead of shrinking them. Bonus points for using an eyeliner brush and immediately smudging the edges of that eyeliner to soften any harsh edges.
Mistake #3. Concealer that is too light. Many women think that their concealer should be much lighter in shade in order to lighten their dark circles. This is not the case and can actually age a face very quickly!
How to fix #3. Choose a concealer that is very close in shade to your skin tone and foundation. Since we are usually trying to brighten up the under eyes, a color corrector can be very helpful. Fair to medium skin tones should have a pinky to peachy undertone, and dark to deep skin tones should aim for a more apricot or orange base to their concealer. Keep the concealer only where darkness or hollowness appears and blend well.
I used my very favorite concealer that is perfection for mature skin, the Lancome Teint Idole Ultra Wear concealer in shade 215 on Beth. For extra brightening for her fair skin, I added my secret ingredient - a brightening PINK loose powder from Morphe here. If you have darker skin, try a YELLOW loose powder under the eyes.
Mistake #4. Skipping using blush + bronzer OR using the old technique of striping blush. Choosing to just not wear a light sweep of bronzer and blush can leave you looking super washed out which looks unhealthy. But using the old harsh striping of blush can equally be just as aging!
How to fix #4. Bronzer can be your friend if you swipe it along the perimeter of the face and under the cheekbones and neck. A little goes a long way but can really add some much needed warmth to a complexion. Likewise in using a soft shade of blush. Instead of the old way of 80’s striped blush, use more circular shapes on the apples of the cheeks. Since we lose some volume in our faces as we get older, this can help plump up the look of more hollowed cheeks.
Mistake #5. Lipstick that is too dark and matte. I know this is going to be controversial but hear me out. A very dark lipstick with no shine can give already aging and thinning lips, the illusion of being smaller than they are.
How to fix #5. Just like the concept of making a room smaller with darker colors, so is the same with your lip color choice. So if you want your lips to appear fuller, go for a lip product in a lighter shade but also with a bit of shine so it reflects light and gives the illusion of a plumper pout!
I love the collection of shades from NYX Butter Glosses that are only $5 each and I used shade “Angel Food Cake” on Beth which is a fave of mine!